BILLA Russia: During 10 years “yellow bag” helps to the children

Autorin Julia Kazanova Project- & Proccess Manager

As you know, social responsibility is one of the most important foundations of BILLA's business. And in a greater degree our social policy is aimed to support children and young people, as well as to help veterans and to protect the environment.
We were the first in our country to abandon the use of thin disposable plastic bags, replacing them with more durable and more biodegradable ones. Long-term use of such bags significantly reduces the volume of air pollution and part of the funds from their sale is steered to pay for the treatment of sick children.


This year we are celebrating the 10th anniversary of the charity program "BILLA yellow bag helps children"! The program started on February 1, 2008, and from the very beginning to December 2017 inclusive we have listed 83 976 013 rubles to children in need. The result of sales of large yellow bags in 2017 was the collection of funds for children in the amount of 9 108 412 rubles.


Today we are pleased to announce that all the amounts listed for the long 10 years of the program's existence are the concrete facts of helping children, in whose home, unfortunately, came the trouble.


Raised from the sale of large yellow bags money “BILLA” sends to the treatment of children in the Scientific Center of cardiovascular surgery of the Russian Academy for medical Sciences named after A. N. Bakulev and the Central research Institute of traumatology and orthopedics named after N. N. Priorov. Also since May 2008 BILLA has been helping children with congenital or acquired deafness who require replacement of speech processors at the Russian scientific and practical center for audiology and hearing aid. We transfer funds to medical institutions with the assistance of a project partner — the center for humanitarian programs (CST).


And even if it is not yet in our power to make all mankind happy, but we believe that even a small impulse of kindness gives rise to a great wave of light of warmth and happiness.


As a modern European company BILLA intends to continue its extensive social program. We plan to implement a set of truly effective measures and actions that will provide real help and support to people in difficult situations, as well as improve the environmental situation in the country.
Therefore, in 2018, the range of eco-bags will expand and to our customers will be presented jute and cotton bags, paper bags and expanded range of polypropylene bags.


Billa is considered to be a pioneer among food retailers in the environmental initiative to improve the environment by reducing plastic pollution.
Billa is a company, where socially conscious employees can come in full force.

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